Dr. Dre and Snoop Dogg have come together, once again, to release the second product from their award-winning beverage brand.
Source: Raven B. Varona
The hip hop icons announced today, Monday, Oct. 15, the launch of Still G.I.N. By Dre and Snoop. This ultra-premium gin marks the highly-anticipated second product release from the beverage brand co-founded by the music legends, and their first entry into the pure premium-spirit space following the success of its first release, the Gin & Juice canned cocktail.
According to a press release, Still G.I.N. By Dre and Snoop “stands out as a clean, light modern gin that’s highly mixable – and supremely drinkable. As the first pure bottled spirit with Dre and Snoop’s official cosign, the game-changing Still G.I.N. By Dre and Snoop proves modern yet elegant, bursting with notes of tangerine, jasmine, and coriander for an unforgettable aromatic finish.”
The debut of Still G.I.N. By Dre and Snoop marks the brand’s first expansion since its successful launch in February, when they launched the award-winning premium sparkling gin-based cocktail, Gin & Juice By Dre and Snoop. Just how Gin & Juice By Dre and Snoop pays homage to Snoop’s Dre-produced hit “Gin and Juice,” Still G.I.N. By Dre and Snoop takes its concept from another of their beloved collaborations: “Still D.R.E.” from Dr. Dre’s multi-platinum selling album 2001.
Source: Raven B. Varona
“This is not a liquor that we’re just putting our name on,” Dr. Dre said in a statement. “It’s just like we did with Beats headphones. Everything is us from the ground up: the gin, the flavor, the packaging… Everything had to be perfect. Snoop said it best: we’re better together – it’s always magical. It’s incredible to know that you’ve got something amazing that you feel is gonna really work. From the look to the taste, it’s all there.”
Snoop Dogg added, “Every day in the studio when Dre and I were trying to make the dopest music, we were drinking gin and just having fun. We’ve been a part of the evolution of this gin – from the creation of the flavor, to the percentage of alcohol that’s in it – and it’s just so good! Dre’s a perfectionist: he wants to make sure it’s not just good, but great. Together, we ain’t gonna do nothing regular!”
Andrew Gill, the brand’s Chief Strategy Officer, raved about Dre and Snoop’s involvement in the launch, insisting the duo were “involved in every step” of the process.
“Dre and Snoop were involved in every step – from the bottle design down to getting the perfect harmony of botanical notes and smooth mouth feel into each sip,” Gill said. “Focusing on the complexity of balancing all-natural botanicals, we blended the spice, botanical, and garden ingredients until we had exactly the right profile – one that appeals to a wide variety of palates, but complex enough to satisfy the most sophisticated gin expert. Together, what we came up with Dre and Snoop was the gin we’ve always wanted to make.”
Still G.I.N. By Dre and Snoop is now available for purchase nationwide.